ASK: What is the problem?
BST wanted me to share information about my flying adventures with the students at the school. However, I was working in another city, and could not get to the school to meet with them face-to-face.
How have others approached it?
Blogs, Email Blasts, Social Media (Facebook, Instagram, etc.), video or phone meetings (Skype/Facetime,etc.)
What are your constraints?
Have no ads, be a school-friendly site, include both facts & fun stuff, allow for many photos, be set up so information in the posts could be easily stored and found if needed in the future.
IMAGINE: What are some solutions? Brainstorm ideas. Choose the best one.
I worked with a team of teachers, techies and pilots to gather and discuss different ideas.
PLAN: Draw a diagram. Make lists of materials you will need.
The team spent several weeks in the beginning setting goals, sharing ideas and and working out details. Some parts of the original plan were changed or added to as the project began to come to life. We made use of equipment and materials already on hand in the school.
CREATE: Follow your plan and create something.
In the summer of 2019, the team created the first few posts. They would introduce me, tell about my early experiences with flying, and follow my training to become a private and then commercial pilot. The plan was to add to the posts as I continued to fly and explore the world.
IMPROVE: What works? What doesn’t? What could work better? Modify your design to make it better. Test it out!
Over the coming year, as the BST students and teachers read and discuss the blog posts, they will be asked to share ideas to make the project better. Also, the design team will look ways to make improvements.